Buying guide
Data Backup Cube vs Multiport Photo Stick: Which Should You Stock?
Key takeaways
- Both products are MFi-certified offline photo backup devices; the difference is commercial, not technical quality.
- The Data Backup Cube has no built-in storage (user-supplied microSD), giving it the lowest unit cost — built for volume, gifting and giveaways.
- The Multiport Photo Stick has 128–512GB built in plus four connectors, commanding a premium retail price and stronger per-unit margin.
- Channel fit: cube → carriers, promos, hotels, impulse retail; stick → electronics retail, photography stores, e-commerce.
- Most distributors stock both to cover the full price ladder with one supplier and one certification pack.
Both MemoryKept product lines back up photos and videos without cloud accounts or subscriptions, and both ship under the same MFi license and certification pack. The choice between them is a commercial one: unit economics, channel, and price point. Here is the comparison we walk every new distributor through — and why the most common answer is “both”.
Side-by-side comparison
The structural difference is storage. The cube is a converter that uses the customer’s microSD card; the stick carries its own flash storage and four connectors. Everything commercial follows from that:
| Data Backup Cube | Multiport Photo Stick | |
|---|---|---|
| Storage | User-supplied microSD (not included) | Built-in 128 / 256 / 512GB |
| Unit cost | Lowest in range | Higher — premium product |
| Ticket value | Low (bundle a card to raise it) | High out of the box |
| Connectors | USB 3.0 (adapter) | Lightning · USB-C · Micro USB · USB-A |
| Best use case | Volume, gifting, giveaways | Premium retail, e-commerce |
| Retail channel | Carriers, promos, hotels | Electronics & photo retail |
| Margin profile | Thin per unit, high volume | Healthy per-unit margin |
| End-user setup | Auto-backup while charging | Plug-and-backup on any device |
When to lead with the Data Backup Cube
The cube’s strength is unit economics. Because the customer supplies the microSD card, your landed cost per unit is the lowest in the category — which makes it the natural fit for carrier giveaways, promotional gifts, hotel amenities, and any program where price point decides the deal. Ship it bare for the keenest price, or bundle it with a branded card to build a complete retail box at a mid-tier price.
It is also the better product for non-technical end users: backups run automatically while the phone charges, so there is no behavior to teach. Full product details: Data Backup Cube.
When to lead with the Multiport Photo Stick
The photo stick is the premium, retail-ready product. Built-in storage and four connectors in one SKU mean there is nothing else to buy and nothing to explain — it covers iPhone, Android, and computers out of the box. That justifies a higher retail price and a healthier per-unit margin, which is why it performs in electronics retail, photography stores, and e-commerce listings where customers compare specs.
Capacity tiers (128/256/512GB) also give you a built-in good/better/best ladder on the shelf from a single product family. Full product details: Multiport Photo Stick.
The portfolio answer
Most distributors carry both: the cube covers the volume and gifting end, the stick covers premium retail — together they span the full price ladder with one supplier relationship, one certification pack, and one OEM program. If you’re building a private-label range, the same logic applies; our OEM/ODM page covers customization for both platforms.
Frequently asked questions
Are the cube and the photo stick both MFi certified?
Yes — both are manufactured under MemoryKept’s Apple MFi license (PPID 252080-0011 / 252080-286382) with CE, FCC, PSE and RoHS compliance.
Which product has the better reseller margin?
Per unit, the photo stick — it is a premium product with a higher ticket. On volume programs (giveaways, promos), the cube’s low unit cost typically produces the better total return.
Can I order both in one shipment?
Yes. Mixed orders across both product lines are standard, and MOQ terms are quoted per model with split shipments negotiable.